Setting a mood with a case study
I’ve always believed that compelling case studies are one of the keys to negotiation success. Great case studies give prospects... View Article
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I’ve always believed that compelling case studies are one of the keys to negotiation success. Great case studies give prospects... View Article
I spent a weekend at a writing retreat, something I’ve never done before. There were five of us students and... View Article
“Do you mind if I ask what you’re working on?” I’d been sipping coffee and sketching at my coffee shop... View Article
Back in my Leonhardt Group days, when I was selling brand design, I often used personal experiences to help our... View Article
You'll be tempted to give to the negative feelings bullies kick up. But if you can keep your cool while under fire, you can exploit your hidden advantage.
Sometimes big projects require one freelancer to cobble together a team of other freelancers. That’s where problems can arise.
When presenting freelance rates, remember to talk about the value you bring to the table. Your expertise came at a cost and it is part of your overhead.
My coaching client Loren was hanging all her hopes on one opportunity. Recently divorced after years of spending most of... View Article
So-called personal branding is bull---. You're a human not a product. Here's how to maintain your humanity and successfully market your services.
Avoidance is everyone’s knee-jerk reaction when the going gets tough, but fighting it isn’t a remote work challenge — it’s a human one.