7/12
How to Be Human While Marketing Yourself
Read Time: 5 minutes
So-called personal branding is bull---. You're a human not a product. Here's how to maintain your humanity and successfully market your services.
Learn from my life experience, and get my latest, up-to-the-minute advice.
Archive for: Economy
How to Stay Connected When You Work Remotely
Read Time: 6 minutes
Avoidance is everyone’s knee-jerk reaction when the going gets tough, but fighting it isn’t a remote work challenge — it’s a human one.
How to Say No in One Easy Step
Read Time: 5 minutes
You're desperate to win the gig but the contract terms threaten your revenue. How you say no to some clauses will determine whether you still get the job.
Design Firm Growth: Does it Really Matter to Creatives?
Read Time: 3 minutes
In a recent article, Thomas Lockwood, an executive recruiter in the design industry, asks Why are design firms stagnating? I don’t think it really matters.
6/20
Tell Your Story and Create a Virtuous Cycle
Read Time: 3 minutes
One more take on my favorite subject, the virtuous cycle. (via Giant Thinkers)
5/24
Six Tips for Avoiding the Commodity Nightmare
Procurement practices are designed to turn every service purchased into commodities so the corporations can get the lowest price.
10/21
The Email
Read Time: 5 minutes
Never negotiate through email. Here's what to do if procurement attempts to bargain with you through email.
6/13
Negotiating: The Procurement Effect
Read Time: 5 minutes
Procurement officers and purchasing departments are not your friends. Stand your ground, believe in yourself, trust in your leverage.
Sales are off. What now?
There is no question that the current economy is having a dampening effect, but most design firms are small and maneuverable and by turning their creative energies inward can redesign their offer to benefit clients who are also having a rough time. This is an opportunity to build something newer, leaner and more relevant to our changing world.
