Angry that my creative energy has been used to build, sell and enable things that don’t make the world better. Angry that we helped create an idealized reality that isn’t sustainable. Angry that I and all creatives have been getting an increasingly smaller and smaller portion of the wealth this economic system provides. Angry at the lack of respect that I and my creative colleagues are subject to. Angry that we have knowingly and unknowingly been contributing to destroying the planet for our children and their children. Angry that I don’t know how we can change things and still have enough income to survive.
If you’re not angry, you should be.
I think this is the right thing to do…
I’m urging creatives to create organizations that offer new ways to use creative power. Organizations that use new insights to help individuals and groups grow and prosper. Creative insights that provide the leverage and respect necessary for marketplace impact and a better life for people. The kind of impact that results in a sustainable income for creatives and a sustainable world.
The problem is that creativity has become commoditized by the marketplace and those who dominate it. The solution is to do what creatives have always done: create a new way. Here’s my three-step roadmap for avoiding the “Commoditized Creativity” trap…
- Form a group around a creative offer that has not been commoditized. An offer that’s good for people and planet.
- Launch a revenue producing “virtuous cycle” of outbound insights and information that helps people get in balance with a healthy planet.
- Negotiate consulting contracts from the position of power that the appeal of your insights provide.
Use this process to get the money and respect you need before you sign the client. Make sure your offer is of real value.
Remember, they can’t get what you do, the way you do it, from anybody else but you.