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It’s the economy, stupid.

It's a great business, respected in its category and suddenly your best client announces that all projects over $100k will go through an RFP process requiring six bidders. Now you're facing serious competitors, and a shortage of work. Worse, projects you do win are far less profitable.


Virtuous Cycle

A Virtuous Cycle is a series of events which result in a favorable outcome. A Vicious Circle is a series of events which result in an unfavorable outcome. In business, this can mean the difference between success and failure.