When They Believe in You
What to do in that magic moment when they believe that you can help them.
Learn from my life experience, and get my latest, up-to-the-minute advice.
What to do in that magic moment when they believe that you can help them.
Stop Pitching. Start Winning. This class is a rallying cry to creative professionals worldwide to throw off the shackles of the pitch and regain the high ground in their relationships with clients and prospects. Winning profit, professionalism and respect in the process.
Learning to ask for what you need can be a powerful experience.
To be successful, brand design programs for professional services firms require more internal consensus than do similar programs for other business structures.
Large partnerships can be particularly tricky clients for branding agencies. Here's a way to deal with partner issues.
Raymond Loewy was right: If it looks better, it sells better.
Procurement practices are designed to turn every service purchased into commodities so the corporations can get the lowest price.
Another of my procurement stories. This time included in David Sherwin's new book, Success by Design.
Never, never, never. I've seen these errors in judgment all too many times.
I've seen this tragedy way too many times. Read, think about it, and don't do it!