Learn from my life experience, and get my latest, up-to-the-minute advice.
To be successful, brand design programs for professional services firms require more internal consensus than do similar programs for other business structures.
Raymond Loewy was right: If it looks better, it sells better.
Joy, joy, joy, the gift of and inbound call, how it happens and what to do, beyond being over joyed.
Procurement officers and purchasing departments are not your friends. Stand your ground, believe in yourself, trust in your leverage.
There is no question that the current economy is having a dampening effect, but most design firms are small and maneuverable and by turning their creative energies inward can redesign their offer to benefit clients who are also having a rough time. This is an opportunity to build something newer, leaner and more relevant to our changing world.
