6/23
Short Take: The three-step close
Read Time: 2.5 minutes
There's a concise method to get any client at any scale to commit to you in the moment.
Learn from my life experience, and get my latest, up-to-the-minute advice.
Archive for: Sales
Five steps to take when your client base dries up
Read Time: 6 minutes
This post was inspired by a conversation I had with a client a few weeks ago just as Seattle began... View Article
9/24
Chapter 13: Sales
Read Time: 5.5 minutes
“Where do the leads come from?” I’d been worried about Anna since she’d left the co-op to take the sales... View Article
Using personal stories to sell
Read Time: 2 minutes
Back in my Leonhardt Group days, when I was selling brand design, I often used personal experiences to help our... View Article
10/2
Struggling? Remember who you are
Read Time: 5 minutes
Lost your job? Lost the pitch? Dealing with a bully? Read this article for help.
7/12
How to Be Human While Marketing Yourself
Read Time: 5 minutes
So-called personal branding is bull---. You're a human not a product. Here's how to maintain your humanity and successfully market your services.
8/16
How to Expose the Truth Behind Corporate Jargon
Read Time: 5 minutes
Jargon prevents you from seeing problems clearly, let alone deconstructing them. Here's how to suss out the real problems that the buzzwords are masking.
7/15
7 Keys to Inspiring — and Winning — Clients
Read Time: 5 minutes
Inspirational insights are the primary reason creatives are engaged. These tips will inspire your clients and set you apart from the competition.
12/7
Use Holiday Business Slow downs to Reboot
Read Time: 1 minute
A lull in business at the holidays is common in many industries. Take advantage of that time with strategic planning so you can rebound even stronger.
11/2
Building a Design Firm Brand
Read Time: 2 minutes
Clients will only trust you when they believe that you are really focused on helping them. Earn their trust with these four steps.
