How to Defend Your Ask

Learning Guide

Comic Book

Defend Your Ask

What do you do when your client suddenly questions a project that was already approved? Ted offers proven techniques for protecting your deal and forging a way forward, all while keeping your client’s best interest in mind.


After completing this module, you will be able to identify your leverage, create a plan for getting buy-in from key players, and develop a strategic meeting in service of keeping a project, while protecting your client’s interests.

Purchase price: $45

Includes: Learning Guide, Comic Book

How to Defend Your Ask


Since taking Ted's class, I have pursued two client contracts in the past few months where I have asked for the fee that would cover our work. I carefully explained the value we would be providing . . . and then held my breath. They didn’t blink and we got the fee we asked for!

Audrey West, The West Studio

For the best value, get the complete Worth It Training Package

worth it package
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Get all 8 Worth It training modules, plus a bonus video called We Are Creatives and Ted’s ebook, Nail It—and save 40%! More details >

Purchase price: $502 $295

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