Align your Goals and Change the Context

Preview Change the Context

Learning Guide

Comic Book

Change the Context

Go beyond thinking outside the box. This robust module teaches you Ted’s signature strategy: changing the context. It’s a powerful technique that he developed over decades of negotiation experience. Learn the secret of this tried-and-true method for expanding your project while eliminating the competition. Along the way, you’ll forge an ongoing, cooperative relationship with your client and create a better product. Hone your skills with an 8-minute instructional film, a 16-page learning guide featuring tips, exercises, and practice worksheets, plus a 20-page comic book scenario that reinforces your learning.


After completing this module, you will be able to employ techniques to communicate with clients about RFPs or project descriptions, enhance your confidence about your skills and past successes, engage in learning conversations about the goals of a project, assess a client’s unstated project needs, develop mutually beneficial proposals, and agree to contracts at the close of your meetings.

Purchase price: $100

Includes: Animated Film (runtime 08:10), Learning Guide, Comic Book

Align your Goals and Change the Context


Ted helped me move into a whole new category of clients with his 'change the context' method.

Kurt Neidemeier, creative director

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