Blog

Essays on creative leadership,
culture, and the human side of work.

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Becoming

These are personal essays about growing up as a fostered, then adopted child — and about what that does to a person over the course of a life and career. The passivity you develop to survive. The shame that shows up uninvited in elevators and conference rooms decades later. The moment you finally recognize the bully pattern, in a boss, in a father, in yourself.

The most-read piece opens with a meat cleaver. My wife, coming down the hall. Me, curled under the covers at thirty years old, having just been fired and not yet told her. It’s not a comfortable essay. But by the end, it explains — more directly than anything else I’ve written — why I understand what happens to people when they’re made to feel small at work, and why that understanding is the foundation of everything I do professionally.

These essays aren’t separate from my advisory work. They are the source of it.

Advisory Notes

These are essays about the emotional realities of creative professional life — the anxiety of leadership, the psychology of negotiation, the particular ways creative people get in their own way, and the particular ways organizations let them down.

One of the most-read pieces, “Why Creative Firms Break Differently,” argues that creative firms don’t fail from bad strategy — they unravel from the inside, through fatigue, misalignment, and a gradual loss of trust no one can quite name. That piece captures what all of these essays are reaching toward.

I write from four decades of experience inside creative firms, but I write the way I talk: directly, without jargon, with stories. Each piece includes one of my own illustrations. If you work in a creative firm and ever feel like the game is rigged against you, this series is for you.

Ariel Negotiates 2.5 minute read

(Note: I’ve made changes in the following to keep identities private.) “Ted, Dirk came to London to interview me. He’s their Chief Creative Officer, Global. We had coffee, and the next day he took me to lunch at his club, where we talked for two hours.” Ariel was beaming through our Zoom connection. I was…

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Ariel Negotiates, Bargaining, Emotions, Negotiation, Salary 2 minute read

I’ve been busier with client work than ever. Creative salaries are up, and more of my clients are negotiating new freelance opportunities and salaried positions than any time in memory. The following story is a composite of several of these ongoing negotiations. (Note: I’ve made changes in the following story, to keep identities private.) “They’re…

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Branding, Business, Creative 9 minute read

Branding ins the Age of Cat Videos, the power of leveraging intimate connections, was presented to the Marketing Executive Roundtable on October 27, 2021. Let’s start with branding Branding is the process of building an emotional relationship between the consumer and a product, a service or an organization. Branding derives from recognizing needs and expectations.…

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Creative, Emotions 2 minute read

Awake. Suddenly awake. I remembered the noise I’d heard in the dream. I’d been running, running hard, and he’d been gaining. Awake now, soaked in sweat, I heard the noise again. Someone was in the apartment. I sat up and focused solely on listening. I heard it again. The moon was full, and I looked…

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Book Two: We Can Fix This 5 minute read

I dedicate this chapter to my good friend and our Marketing community organizer, Larry Coffman. His support has helped me gain confidence in my writing over some of the more difficult times in my life. Thank you, Larry. Tinder Boiling-hot days. Sweat-soaked nights. Thousands on the streets. “Nearly half of American workers don’t earn enough…

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Book Two: We Can Fix This, Creative 5 minute read

The city had changed. “We’ve only been gone a few weeks,” thought Brie as she watched the smoke rise from the homes burning above Shilshole. They’d heard about the rise of violence from others anchored around them in Gig Harbor. But it really didn’t sink in until they’d rounded West Point on their way to…

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Book Two: We Can Fix This, Emotions, Negotiation 3 minute read

Late for my flight. Holding the wheel of the rental way too tight. It’s hot. The AC barely able to keep up. Damn car’s been sitting in the midday sun; the seat is still hot. My shirt’s stuck to my back with sweat. Leaning forward, to separate my shirt from the hot vinyl. Or is…

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New essays, every week.
With an illustration.

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Also available on Substack.

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You never cease to amaze me with your willingness to make your life an open book — especially the more hurtful parts. And I'm amazed by the lessons you draw from all of it.

— Larry Coffman, Publisher
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Your writing has revealed some very intimate, powerful lessons. You are a source of inspiration both professionally and, increasingly, on a personal level.

— Rick Gore
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We can discuss the ugly, uncomfortable truths while always circling back to what matters: the people, the underdogs, the work we get to do, and the magical existence we get to share as creatives.

— Sarah Eskandarpour
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I loved your article about how clients' emotions affect briefs. It's a huge part of the creative industry and it's always good to see somebody so knowledgeable write about it.

— Vuk Bojovic, JKR Account Director, Singapore

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