Creative firms don't fail the way
most organizations do.
They unravel from the inside — through fatigue, unresolved tension, and a gradual loss of trust no one can quite name. I work in that quiet space, before collapse, before people start leaving for reasons no one wants to say out loud.
How it works
"Ted listened and advised me through lows and highs — most often with a story from his life and an amusing reminder of the messiness of being human."
— Lannie Lee, creative directorCreative work requires exposure.
I help firms hold that safely.
Confidential conversations
I meet with individuals across your firm — designers, strategists, account leads, founders — in private, hour-long Zoom sessions. Not performance reviews. Honest conversations that surface what's actually happening, before it becomes a crisis.
Reading the emotional system
When creative culture weakens, the signs are subtle: feedback gets cautious, collaboration slows, energy drains in invisible leaks. I help leaders read what tone, behavior, and silence are already saying — and respond before the numbers go south.
Building attunement, not discipline
Most solutions imported from corporate environments fail creative firms — they're experienced as pressure, not support. What creative firms need is attunement: small, deliberate shifts in how people are listened to, challenged, and held accountable.
For the first time in my life, I felt like somebody understood me — in a way that always existed, but I never fully understood myself.
— Kalid, creative directorAfter talking to Ted, I always feel energized and renewed. He reminds me that we're all messy human beings doing our best. He makes work anything but boring.
— Jenn Nguyễn, Account DirectorIn a few short weeks we more than covered the cost of working with Ted in new projects and better margins. The team feels much more comfortable talking about money with clients.
— Tim P., Managing Partner, London design firmCreative firms of 20 to 80 people,
and the humans inside them.
I work with a deliberately small number of firms. Right now I have capacity for one new firm engagement — which means my full attention is available to you and your people.
My clients are designers, strategists, account managers, writers, founders, and VPs. They work in the UK, US, EU, Canada, China, Singapore, and Brazil. What they share: they're serious about their craft, and they want to get better at the human part.
"I eventually asked Ted if he'd be interested in coaching some of our team members. He obliged. It was one of the best decisions I've made as a leader."
— Kalid, Pixel DreamsI work with individuals inside your firm at $170/hour. Group sessions (up to 6 people) are $1,000 for two hours. Student and early-career rates available.
Most leaders reach out when the shift
becomes hard to ignore.
If you're leading a creative firm of 20–80 people and something feels off — the work is fine, clients are paying, but internally things have shifted — I'd welcome a conversation.
Get in touch