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To be successful, brand design programs for professional services firms require more internal consensus than do similar programs for other business structures.
Large partnerships can be particularly tricky clients for branding agencies. Here's a way to deal with partner issues.
Raymond Loewy was right: If it looks better, it sells better.
Procurement practices are designed to turn every service purchased into commodities so the corporations can get the lowest price.
Thinking about experiences with leaders early in my career inspired me to list ten lessons.
Focus and effort is a huge advantage when you are chasing the job of your dreams.
The pain of competitive pitches when it's clear that the work has your name on it can motivate positive change.
You can move into the big leagues right out of college.
Fred is the owner of a small design firm. His work has recently become recognized for using design thinking to... View Article
Am I good enough, will they like me, what's going on here?
