4/27
Fit In To Stand Out
Read Time: 4 minutes
Standing your ground when things get tough is a mark of courage that those who stand apart use to win. Here's how to do it.
Learn from my life experience, and get my latest, up-to-the-minute advice.
Standing your ground when things get tough is a mark of courage that those who stand apart use to win. Here's how to do it.
What to do to increase your expert stature, increase fees and your margins along the way.
In late 2011 Charles Wiggins and I developed and gave a seminar on Negotiations for one of my Midwest clients. It took a full Friday and half of the following Saturday. The relentless price pressure that all my clients find themselves facing inspired the seminar. This seems to be especially true of creative firms that work primarily with the giant CPGs.