Essays on creative leadership,
culture, and the human side of work.
Published weekly, with an original illustration. Two series: Becoming and Advisory Notes.
“If I fuck this up, my family will hate me forever,” was the thought. And with it the project stopped cold. “Ted, we’re terrified that this whole assignment is going to blow up in our face!” This from the owner of a London package design firm. (I’ve changed details in the story to protect those…
Branding ins the Age of Cat Videos, the power of leveraging intimate connections, was presented to the Marketing Executive Roundtable on October 27, 2021. Let’s start with branding Branding is the process of building an emotional relationship between the consumer and a product, a service or an organization. Branding derives from recognizing needs and expectations.…