Comments on: Seven survival essentials https://tedleonhardt.com/seven-survival-essentials/ Helping creative professionals achieve their full potential is my mission. Fri, 18 Nov 2022 18:19:57 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Billy Pittard https://tedleonhardt.com/seven-survival-essentials/#comment-39 Fri, 27 Aug 2010 19:08:53 +0000 https://tedleonhardt.com/?p=54#comment-39 In this down economy, business has moved into a mode of trying to improve the bottom line by cutting costs. It?s a short-sighted strategy, but when share-holder value is a higher priority than creating real value, this strategy does what they want. For those of us in creative business, we experience this as a lowering of value for what we do and for creativity in general. Eventually business will come to realize that ?you can?t shrink your way to greatness,? as Tom Peters once said. There is no way of knowing when that will turn around, and in the mean time, it is our reality.

The opportunity for creative people is to look beyond corporate business to find new opportunities that perhaps didn?t exist before. The same technologies that have caused so much disruption for traditional businesses are also opening up new opportunities for creative people. At a recent conference I heard Sergey Brin say ?at Google, we constantly ask ourselves, what can we do with this technology that we couldn?t do before.? It?s a great question for creative professionals to ask of themselves. I?m excited about the ways I?m discovering to do an end run around the corporate giants.

]]> By: Dick Malloy https://tedleonhardt.com/seven-survival-essentials/#comment-38 Fri, 27 Aug 2010 18:39:49 +0000 https://tedleonhardt.com/?p=54#comment-38 Hi Ted!

Nice to hear from you. I am glad I am retired.

Dick

]]> By: Karl Bischoff https://tedleonhardt.com/seven-survival-essentials/#comment-37 Fri, 27 Aug 2010 18:31:44 +0000 https://tedleonhardt.com/?p=54#comment-37 The big issue is that most creative firms want to spend more time blaming the economy instead of changing to be a successful part of it. We can’t WAIT for things to return to NORMAL. The past is just that… past. Look at your business model, eject the parts that no longer fit, and build something that is sustainable in this new world.

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