Design. What’s It Worth?

Ted recently spoke with Ellen Shapiro from PRINT Magazine about finding clients and pricing design.

Ted, a former big-agency head and now consultant to creatives, recently published Nail It! Stories for Designers on Negotiating with Confidence, a little book with big ideas about how designers with good negotiating skills can make more money and go about pricing design. I mean, a lot more money. In Ted’s world, designers get $195-an-hour gigs and projects for which the client readily agrees to a $150k fee. He’s currently working on the pilot for a one-hour video series, “Worth It: How to Get Your Share of Money and Respect.”

Here is your own “Ted Talk”—straight from the source…