7/22

Press Coverage

I’m changing my site

Being a true creative requires one to be a part of two worlds.

The first world is open-hearted and vulnerable. That domain is the core, or the source of where our work comes from. As I’ve said many times, it’s our empathy and ability to feel our emotions and those of others that allows us to do work that touches others.

The second domain prioritizes hardheaded pragmatism. We must choose the means to an end with the goal in mind and little else. How else could we get anything done? How else could we get the results that we need? How else can a creative survive and thrive?

Recognising, at long last, the pull between these two worlds I realized that my site only spoke of my hardheaded pagmatisim. Only on my blog had I allowed my vulnerable side to surface. The site with its stock and posed photos – and its third person language – was all about making the deal. Selling me and my stuff. And when I realized that I was deeply embarrassed. Ashamed. The very thing that was so important to me and to my clients, – authenticity – was missing.

What’s truly humbled me is that my clients – those that came to me solely from an online connection – managed to see beyond the superficiality of my online self-projection and choose to work with me anyway.

I now know that the site’s message runs counter to my work. I intend to change that by injecting the site with who I really am and how I go about advising my clients so that they can understand the forces at work in the world and thrive amongst the conflict.

I became an advisor to creatives after a long career in design.

You might ask, why the shift? And the answer is that something was missing. It may have seemed like I was professionally fulfilled, but I wasn’t – in spite of my success.

So I changed course. I began to look for a future that would be emotionally rewarding… and I started to write. My early articles described the struggles my clients faced. Writing about their successes and failures made me more aware of my own struggles – more empathetic, more accepting and less critical of myself and others.

Don’t get me wrong: I’d long known that many creatives suffer from the same self-doubts and demons I’ve always struggled with – demons I’d developed strategies to successfully overcome. What I didn’t know was what would help people use my insights to their advantage. I quickly learned that demonstrating the methods that brought me success was often interpreted as condescending. That clearly didn’t work.

Once I really looked at where my experience might best help my clients, I realized that I had to start by developing a level of trust. Help is fully received only in a trusting relationship, because collaboration requires trust. And collaboration is what makes an advisory relationship between consultant and client work.

To be effective, advising is not a one-way, top-down transaction. It requires the client to share their concerns in as open manner as possible, and the advisor to listen and ask for clarification before suggesting actions. Understanding, mutuality and empathy must be present and real. Only then can change happen on a meaningful level.

I learned that empathy, not a demonstration of superiority, is what is required for my consulting clients to achieve success. I learned, I changed, and I gained confidence as my advisory practice grew.

Better yet, when I’m working with my clients I get the same rush of pleasure the creative flow of drawing or writing gives me (maybe more, now that I think about it). Best of all, my process brings results. The creatives I work with get better work from better clients, and have less anxiety along the way.

The skills I can help creatives develop are needed more than ever in this tumultuous time. The world is changing; the architecture of creative opportunities is radically changing. Having help understanding and managing this changing landscape is my clients’ primary need.

A quick career summary: I started as an illustrator in a Boeing in-house design group, then worked for a design consultancy before starting my own firm, which grew steadily over many years. I sold The Leonhardt Group after it reached $10 million in fee sales and had a staff of 50; I stayed on for the new owners as Chief Creative Officer. In that position I was based in London, and was responsible for something like 500 creatives in 27 offices worldwide.

Next I spent a couple years helping a group of investors buy design firms. It was while acquiring independent creative firms that I began to realize I was on the wrong side of the table. I wasn’t helping the creatives I know and love – just investors who were only interested in financial returns. I have no problem with people making money from creative expertise. I do have a problem with people who treat creatives solely as financial instruments – as widgets on an assembly line.

I’ve made many changes since I realized something was missing in my life. I’m much happier, I’m writing almost every day and I have a busy practice helping both individuals and small groups.

You can read more about me on my blog:

-My dad taught me how to deal with bullies, because he was one
-Learning the pleasure of teamwork
-Drama, shame and guilt
-First impressions
-Challenging the ethics of creative services
-My breakaway day
-Gender, negotiation and white male privilege

My site change is in progress. Hope to have it complete by the end of August. This essay and the blog posts I highlighted above are an indication where I’m going with my site and my work with clients.

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