Archive for: Negotiation
Being mindful of what's going on and your surroundings can provide leverage for your expertise just when you need it most. I was 22, had a baby on the way and needed a few extra bucks to cover the costs.
Learning to deal with price pressure and the tactics used by professional negotiators is critical when clients are putting more and more emphasis on cost control and giving increased power to their purchasing agents. Here's how I help my clients cope and a few tips.
In late 2011 Charles Wiggins and I developed and gave a seminar on Negotiations for one of my Midwest clients. It took a full Friday and half of the following Saturday. The relentless price pressure that all my clients find themselves facing inspired the seminar. This seems to be especially true of creative firms that work primarily with the giant CPGs.